Privacy policy.

Bullseye Optometry and Sensory Clinic recognises the importance of protecting your privacy. We are bound by and committed to complying with, our obligations under the Privacy Act 1988 (Cth). This Privacy Policy describes how your personal information is collected, used, and shared when you visit our website and how you can contact us if you want to access or correct any personal information that we hold about you.



When using our website, you provide some of your personal information through the following interactions:

When you submit an enquiry form

When you sign up to our newsletter

When you book an appointment through our online booking system


As you interact with our website, we also automatically collect usage and technical data about your device, including:

Information about your web browser, mobile device, IP address, time zone, and location.

Information about your browsing actions and patterns.

We collect this information using technologies such as cookies, log files, and pixels.


We collect personal information from you so that we can provide you with a high standard of customer service in relation to our products and service. We collect, hold, use and disclose your personal information for the following purposes:

To communicate with you

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services

When using our online booking function on our website, to create an appointment via our online booking partner, My Health 1st. For more information on how My Health 1st holds and uses your personal information please visit:


A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. We use cookies to help us to understand and save your preferences for future visits. They also allow us to monitor website traffic and to tailor information about products and services which might be of interest to you.

For more information about cookies, and how to disable cookies, visit


We use Google’s Analytics cookies which helps us to identify unique, but anonymous users. These Cookies can also calculate the aggregate number of people visiting our website, the date and time of a user’s visit, the pages a user has viewed and the time spent by users at the website. This helps us gather feedback so that we can maintain and improve our website. You can read more about how Google uses your personal information here: You can also opt-out of Google Analytics here:


We use some cookies to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

We use Remarketing with Google Analytics to advertise on third party sites to you after you visited our website. Based on the content you have engaged with on our website, Google are able to deliver some targeted adverts across other Google partner websites. For further information about Google Ads please see:

Facebook Pixel enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. For further information about the Facebook Pixel please see:

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by visiting:

Facebook –

Google –

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


If you have given your consent to receive direct marketing from us, whether via our website or in-store, we may use the information you have given us to contact you with updates, including product and services information, offers, and other news.

You can opt out of direct marketing or change your preferences at any time. You can click “unsubscribe” in the footer of any of our direct marketing communications, email us, or call us:

Leederville: or call 08 9242 2342
Leeming: or call 08 9332 7222


We will not sell or rent your personal information. We will only share your personal information with our selected third parties for the purposes referred to above. We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.


You have the right, subject to some regulated exceptions, to access your personal information and amend it if it is incorrect. Your rights under data protection laws in relation to your personal data are briefly summarised below:

Right of access to data: This enables you to receive a copy of the personal data we hold about you.

Right to request correction of data: This enables you to correct the personal data we hold about you.

Right to object to marketing & withdraw consent at any time: This enables you to opt out of direct marketing at any time.

Right to make a complaint: You have the right to make a complaint to the Office of the Australian Information Commissioner for data protection issues.


For more information about our privacy practices, or if you have any questions or concerns, please contact us using the details provided below:

Phone: 08 9242 2342
Mail: 217 Oxford St, Leederville, WA, 6007, Australia

Phone: 08 9332 7222
Mail: 1/78 Calley Drive, Leeming, WA, 6149, Australia